About Us

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“I like clothing, not fashion,” says Nick Wakeman, the founder and creative force behind Studio Nicholson. Since launching in 2010, Wakeman has channeled her two decades of industry experience into creating a brand that cuts through the noise—focusing on exceptional fabrics and purposeful design.

At the heart of Studio Nicholson is a dedication to redefining everyday staples. “I’m drawn to the ordinary, not fantasy,” Wakeman explains. Her approach is all about perfecting the classics—reinventing shirts, jeans, and tailored jackets with modern precision. The result? A bold, enduring wardrobe built on thoughtful details and effortless versatility.

What started with womenswear expanded to include menswear in 2017, followed by a line of luxury handbags in 2024. Each piece reflects Wakeman’s belief in simplicity: “I like purposeful. I never want fuss.”

This is clothing designed to last—both in craftsmanship and style.